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William Toles is recognized by Martindale-Hubbell as an AV Preeminent-rated attorney. Mr. Toles has handled more than 40 civil trials to a successful conclusion and jury verdict.


Fee, Smith, Sharp & Vitullo, Partner, William Toles

William M. Toles

Senior Partner

T: 972-980-3288     F: 972-934-9200



Business/Commercial Litigation

Professional Liability

Products Liability

Nonsubscriber Litigation

Trucking Litigation

Premises Liability/Retail Litigation

Construction Liability and Defects

Amusement Park/

Recreational Activity


Employment Law





Washington and Lee University School of Law, J.D., 1995


Washington and Lee University, B.A., 1992


Secretary, Executive Committee of the Washington and Lee Student Body, 1994-1995











State Bar of Texas


Dallas Bar Association


Bar Association of the Fifth Federal Circuit


J.L. Turner Legal Association


National Retail and Restaurant Defense Association


Leadership Council on Legal Diversity (LCLD)


National Bar Association


Texas Minority Counsel Program (Steering Committee Member – 2013-Present)


Texas Association of Defense Counsel


American Board of Trial Advocates; Executive Committee (Dallas Chapter)


American Board of Trial Advocates; National Board Member, 2015-Present


Alpha Phi Alpha Fraternity, Inc.


College of The State Bar of Texas


Diversity in the Profession Committee (State Bar of Texas) – Member, 2012-Present


Defense Research Institute (DRI)


Tort and Insurance Practice Section, Dallas Bar

Association  (Director) (Treasurer – 2016)

(Vice Chair – 2017)

(Chair Elect – 2018)


Federation of Defense and Corporate Counsel (FDCC)


International Association of Defense Counsel (IADC)


Association of Defense Trial Attorneys (ADTA)




TIDA – Trucking Industry Defense Association


TLA – Transportation Lawyers Association


The Supreme Court Historical Society


Board of Trustees, Washington and Lee University (May 2016 – Present)


Cotton Bowl Athletic Association

(Board of Directors, Present)





The National Black Lawyers Top 100


Selected to Texas "Rising Stars" 2008-11

Selected to Texas

"Super Lawyers"



Fellow, Leadership Council on Legal Diversity (2014)


The Fellows of the American Bar Foundation


American Board of Trial Advocates, Inducted 2007


Texas Bar Foundation – Fellow


Dallas Bar Foundation – Fellow


D Magazine – 2016-2018

Best Lawyers in Dallas

(Tort, Product and Medical Liability Litigation)





U.S. District Court Northern District of Texas

U.S. District Court Southern District of Texas

U.S. District Court Eastern District of Texas

U.S. District Court Western District of Texas

Fifth Circuit Court of Appeals

U.S. Supreme Court



William Toles is recognized by Martindale-Hubbell as an AV Preeminent-rated attorney.


William is a trial lawyer with extensive experience handling high exposure litigation. After trying more than 75 jury trials as an Assistant Dallas City Attorney, Mr. Toles joined another Dallas-area law firm in 1998 as a senior litigator and was later named partner prior to coming to FSSV in 2012. He has handled more than 45 civil trials to a successful conclusion and jury verdict. Mr. Toles has trial experience throughout the state of Texas in tort litigation ranging from simple negligence cases to more complex premises liability, DTPA, commercial and contractual dispute matters.


Mr. Toles is active in his church and community. He is a member of the Steward Board of Christian Chapel CME Church. Mr. Toles has previously served as a United Way Grant Panel Member and Chairman, and he was a member of the Leadership Dallas Class of 2012 and a Class Advisor for the Leadership Dallas Class of 2013. William is actively involved with Leadershape. He has previously served as a cluster facilitator at a national session, and a co-lead facilitator at the University of Texas (Austin) and The Ohio State University. Additionally, he has served as a Big Brother through the Carrollton-Farmers Branch Independent School District.


Mr. Toles is a frequent speaker at continuing legal education seminars and was one of three course directors for the 2011 Advanced Personal Injury Course CLE, hosted by the State Bar of Texas. He is a trustee of Washington and Lee University. He is also a former member of the Washington and Lee Alumni Board. He currently serves as a Class Agent for his law school class, former President of the Law Council at the Washington and Lee School of Law (2014-2015) and former Chair of the Washington and Lee Law Annual Fund (2013-2014).



Representative Matters

Elizabeth Crump, et al v MCMC Auto Ltd. d/b/a Mike Carlson Motor Co.  FSSV senior partners William M. Toles and Scott W. Self obtained a defense verdict for FSSV's client in a trial in state court in Tarrant County, Texas, in a case involving allegations of car dealer negligence.  The plaintiff, a pedestrian who was filling her SUV with gas, was struck by a car that FSSV’s client had sold approximately 3½ months before the accident.  The car’s owner and her boyfriend, who was driving the vehicle when it struck the plaintiff, alleged that the car’s brakes failed.  The plaintiff suffered a number of severe injuries and had medical bills of $491,000 as a result of the accident.  The plaintiff alleged that FSSV’s client failed to inspect and service the car properly before selling it and therefore asked the jury to award damages in excess of $6 million.  Plaintiff counsel previously demanded $5.75 million prior to trial.


Pedwano, et al v Triple T Amusements (Canton, Van Zandt County, Texas)  Obtained a unanimous (12-0) defense verdict in favor of Defendant in an accident involving two passengers on an amusement ride.  The passengers were 14 and 18 years of age at the time of the accident.  Both plaintiffs argued that they were injured in the accident and continued to have medical problems related to the accident.    


Kinsley v. Cartwright’s Ranch House.  (Denton, Denton County, Texas) Plaintiffs claimed Defendant violated the Texas Human Resources Code and Texas Accessibility Standards Act causing one Plaintiff to fall and break his neck resulting in his death after being on life support for 4 days.  The Plaintiffs demanded $1 million at mediation and $900,000 prior to trial.  The jury deliberated 41 minutes and found that the Defendants  were not negligent.


Whitaker, Individually and as the Administrator of the Estate of Luke Frederick, Jr., et al. v. Hilda Sena.  (Dallas, Dallas County, Texas) Motor vehicle collision in which defendant hit a pedestrian, who died as a result of the accident.  Plaintiff counsel asked for in excess of $1 million dollars in closing argument.  Jury awarded $44,497.32 in damages.


Represented a defendant in state and federal wrongful death and personal injury lawsuits filed as a result of the Texas A&M University 1999 bonfire collapse.


Valdez v. Dolgencorp of Texas, Inc. d/b/a Dollar General. (Pampa, Gray County, Texas) Defense verdict in which Plaintiff (and later, her heirs) claimed serious injuries and death in a premises liability lawsuit.


Williams v. Riverhill Partners, LLC. (Dallas, Dallas County, Texas) Obtained directed verdict on behalf of apartment complex in premises liability action on the grounds the Defendant had no notice of the allegedly dangerous condition.


Obtained summary judgment on behalf of a performing arts organization in a defamation/slander lawsuit in which Plaintiff was seeking damages in excess of $1 million.




“Opening and Closing Statements,” Co-Authored with Frank Guerra, IV

- Prosecuting or Defending a Trucking or Auto Accident Case (State Bar of Texas)


“Escabedo Decision: How To Navigate The Issue of Medical Damages in a Personal Injury Lawsuit,”

Co-Authored with Peter Kelly

- Damages in Civil Litigation (State Bar of Texas)


“Guide to Premises Liability in Texas”

- Advanced Personal Injury Law Course (State Bar of Texas)




Strategies for Transportation Litigation and Dispute Resolution (Aspatore Press, 2013). Co-authored with Rebecca E. Bell-Stanton on chapter entitled Litigation Strategies in Highway Sector/Motor Carrier Cases.




2018 USLAW Fall Conference

Topic – Preparing for and Defending the 30(b)(6) Corporate Deposition

[Panel included Thomas Mazziotti (Hall Booth), Skip Lockard (Siemens)]


2018 UT Law CLE – The Car Crash Seminar

Topic – The Anatomy of a Car Crash Case

[Panel included Don Kidd (Perdue & Kidd), Stephanie Baenisch (Loncar & Associates)]


2017 FDCC/IADC ~ Joint Law Firm Management Conference

Topic – The 22nd Century Law Firm – Closer Than We Think (Moderator)


2017 Transportation Lawyers Association Annual Conference

Topic – Litigating Against the Latest Efforts by the Plaintiffs’ Bar to Misconstrue the FMCSR (Moderator)


2015 Texas Minority Counsel Program

Topic – Voir Dire & Jury Selection; joint presentation with Jason Bloom (Bloom Strategic Consulting)


2015 Advanced Personal Injury Law Course (State Bar of Texas)

Topic – Premises Liability


2015 National Retail and Restaurant Defense Association

Topic – Voir Dire – The Art of Reading Body Language; What They Don’t Say Will Hurt You

[Panel included Daniel Young (Ward & Greenberg), Dave Zehner (Clarity Partners) and Ross Suter

(Magna Legal Services)]


2014 San Antonio Claims Association

Topic: A Guide to Premises Liability in Texas


2014 Association of Corporate Counsel DFW Annual In-House Symposium.
Topic: Negotiating the Enforceable Indemnity and Additional Insured Language Into Your Contract or Lease.


2013 Claims and Litigation Management Annual Conference.
Topic: Non-Subscription in Texas: Can Opting Out of Workers Comp Be a Windfall or Liability?
(Paper written by Clint V. Cox, IV.)


2012 – Advanced Personal Injury Law Course (State Bar of Texas)

Topic – Premises Liability






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